Stellantis NV, the world’s third-largest auto maker by sales, plans to lay out its strategy on electric vehicles Thursday, a crucial moment for Chief Executive Carlos Tavares as he articulates his vision for the company.
Mr. Tavares has made providing a clear path forward on electrification a priority for Stellantis, which was created earlier this year through a trans-Atlantic tie-up of Fiat Chrysler Automobiles NV and France’s PSA Group.
In a presentation Thursday to analysts and journalists, Mr. Tavares and other Stellantis executives are expected to provide the company’s first in-depth look at how it aims to compete on electric cars with industry rivals such as General Motors Co. and the No. 2 auto maker, Volkswagen AG .
Both of those companies, as well as others such as Ford Motor Co. and Hyundai Motor Co. , are committing tens of billions of dollars to the development of batteries and new plug-in models, as tougher tailpipe-emissions regulations globally prod auto makers to pivot from their more-than-century-old model of selling gasoline-powered vehicles. Global sales leader Toyota Motor Corp. is committed for the next decade to hybrid vehicles, which run on gasoline and have an electric motor that improves fuel efficiency.
Stellantis, which counts Jeep, Chrysler, Peugeot and Citroën among its portfolio of brands, earlier this year set its own targets for battery-powered vehicles, pledging to offer an electrified version of almost every model in its lineup by 2025. It has said that by 2030, 70% of its vehicle sales in Europe and 35% of its sales in the U.S. will be electric models—targets that analysts say are among the industry’s most ambitious.