Mitsubishi ASX knocks off the Toyota Hilux in June car sales


The Mitsubishi ASX has dislodged the Toyota Hilux as the second best-selling new vehicle in the country last month, although the Ford Ranger retained the top spot, while small SUVs outsold utes and Mitsubishi had its best month since its heyday in 1985.

Mitsubishi’s big month comes on the back of three record-setting months for the Japanese brand in New Zealand and has seen it challenging Toyota for the overall market lead in June, with both taking a 14 per cent share of the market, albeit with Toyota squeezing out a few more registrations (2153) to retain the lead, compared to Mitsubishi’s 2119 units. Ford grabbed the third spot with eight per cent market share and 1272 units registered.

Compact SUVs also toppled utes to be the most popular segment this month with 25 per cent of the market followed by the Pick Up/Chassis 4×4 segment with 17 per cent market share and then medium SUVs with 15 per cent share.

Toppling Toyota’s passenger and SUV perch for June was the plucky little Mitsubishi ASX.

Damien O’Carroll

Toppling Toyota’s passenger and SUV perch for June was the plucky little Mitsubishi ASX.

The figures for new vehicle registrations are showing the market is staying strong, albeit with the supply issues currently affecting most distributors.

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“As has been the case for most of 2021, the market continues to be logistically challenging with worldwide shipping capacity is still a long way off pre-Covid-19 levels and manufacturers still grappling with a worldwide shortage of semiconductor chips,” said the CEO of the Motor Industry Association, David Crawford.

The Ranger wins another month, albeit against a handicapped Toyota.

Nile Bijoux/Stuff

The Ranger wins another month, albeit against a handicapped Toyota.

Despite these constraints, the New Zealand market has continued to perform exceptionally well. June 2021 registrations were 15,135 units compared to 11,514 units for June 2020. Year to date the market is up 57.7 per cent (a pleasingly round 31,000 units) compared to the first six months of 2020.

This June was the third-largest on record and the first six months of 2021 is the strongest on record, proving the strength of the market post-Covid.

The introduction of the Clean Car Discount saw a slight reduction in the sale of plug-in hybrids (PHEVs), but battery-electric vehicles (BEV) sales were reasonably strong. There were 342 BEVs registered in June, 52 PHEVs and 1113 hybrids. Hybrid sales are not yet eligible for a rebate.

Meanwhile, battery-electric vehicles are staying strong.

Damien O’Carroll/Stuff

Meanwhile, battery-electric vehicles are staying strong.

Year to date there are 1641 BEVs registered, compared to the same period last year there were only 611 BEVs registered.

Expect to see PHEV registrations take a jump this month, however, as Mitsubishi alone has received a healthy 280 orders for its new Eclipse Cross PHEV, as well as the existing Outlander PHEV.

The top three models for June were the Ford Ranger (912 units) followed by the Mitsubishi ASX (740 units) with the Toyota Hilux in third place (632 units).

However, showing how Toyota is suffering as a result of supply constraints, Mitsubishi was the market leader for passenger and SUV registrations with 14 per cent market share (1415 units) followed by Toyota with 12 per cent (1284 units) and then Kia with 10 per cent market share (1,019 units).

The top-selling passenger and SUV models for the month were the Mitsubishi ASX (740 units) followed by the Toyota RAV4 (487 units) and the Mitsubishi Outlander (408 units).

Ford regained the lead in the commercial segment with 22 per cent market share (1071 units) followed by Toyota with 18 per cent (869 units) and Mitsubishi third with 15 per cent market share (704 units), while the Ranger remained the top-selling individual commercial model, followed by for the month (912 units) followed by the Toyota Hilux (632 units) and the Mitsubishi Triton in third place (569 units).



Read More: Mitsubishi ASX knocks off the Toyota Hilux in June car sales