Auto House auto dealer in Arizona uses different approach to sell cars


It’s no secret that for many people car shopping ranks right up there with getting a root canal, trying on swimsuits and doing taxes.

Many dealerships have tried to make it less painful, with either hyper friendly and eager sales personnel or a near-completely virtual transaction, Auto House aims to accomplish this with a hybrid of the two models, bridging old school and modern methods.

The family-run business has made adjustments that most other dealerships failed to do over the years since opening in 2005, general manager Jon Parske said.

Auto House general manager Jon Parske poses for a portrait at Auto House in Tempe on June 24, 2021.

“The family spent decades in the car business. It changed while most other businesses remained the same,” Parske said. “You should be able to enjoy buying a vehicle and not dread the process.”

Chris Finn was the original and sole founder of the business. The Finn family is still involved.

The formula seems simple enough: Have customers deal with only one employee throughout the process; greet guests with water but allow them to browse without stalking; and use local networks and connections to give customers the best deals.

However, Parske explained the Finns knew that was not the norm. This led to a model that now resembles a fusion of the traditional style of car sales and the contemporary online-heavy approach.

Auto House general manager Jon Parske leans against a car for a portrait at Auto House in Tempe on June 24, 2021.

“They were tired of hearing about the predatory tactics used by other dealerships,” Parske said. “(But) most consumers do want to have an interaction. They need to be able to use somebody’s experience to guide them to the right vehicle for the right situation in their lives.”

Parske’s assessment appears accurate. According to data from technology driven cultural insights agency ThinkNow, while there is a significant increase in online shopping for vehicles, 81% of buyers prefer in-person purchases.



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