23 New Electrified Models, Including 15 BEVs By 2030


Nissan announced today its long-term strategy – Ambition 2030 – with electrification at the center, and revealed a few new concept models.

The Japanese company intends to accelerate electrification plans with an investment of 2 trillion yen ($17.6 billion) over the next five years.

The main goal is to increase electrification share of new car sales to 50% by fiscal year 2030 (by the end of March 2031), through the launch of 23 “exciting new electrified models”, including 15 battery-electric ones. The numbers includes both the Nissan brand and the Infiniti brand.

It appears to us that we will not have to wait long until those new electrified cars, as the first 20 new EV and e-POWER equipped models will be launched in the next five years (by the end of fiscal year 2026, we assume).

Currently, the Nissan e-POWER includes series-hybrids (non-rechargeable), but it’s probably possible that some of them in the future might be plug-in hybrids.

Assuming that there will be 15 BEVs and 23 new electrified models, then there must be at least 12 in the first batch of 20 by 2026, and the remaining 8 would be e-POWER, as we understand.

“By placing electrification at the core of the company’s long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of 2 trillion yen over the next five years.”

“Based on customer demands for a diverse range of exciting vehicles, Nissan will introduce 23 new electrified models, including 15 new EVs by fiscal year 2030 aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands”

The electrification rate is expected to be the highest in Europe. Nissan expects that by fiscal year 2026, the electrified cars will account for:

  • Europe: more than 75% of sales
  • Japan: more than 55% of sales
  • China: more than 40% of sales

In the U.S., the situation might be a little bit different, as the company says 40% of EV sales in fiscal year 2030, which means that we don’t know the target for EV/e-POWER by 2026 (actually, we are not even sure whether the e-POWER models will be launched in North America).

Only time will tell whether Nissan will be able to return to the forefront of electrification after more than a decade after the launch of the original Nissan LEAF.

Nissan Ambition 2030 in brief:

  • an investment of 2 trillion yen ($17.6 billion) over the next five years (by 2026)
  • 23 electrified models by fiscal year 2030
    including 15 all-electric models by fiscal year 2030
    the first 20 new EV and e-POWER equipped models to be introduced within the next five years
  • global electrification mix (EV and e-POWER) by fiscal year 2030: 50% 
  • Electrification mix (EV and e-POWER) by fiscal year 2026:
    Europe: more than 75% of sales
    Japan: more than 55% of sales
    China: more than 40% of sales
  • all-electric cars share in the total sales by fiscal year 2030:
    U.S.: 40%



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